About our Founder

Engr. Olaniyi Mayowa Animashaun, was born on 18th September, 1972. An origin of Egbeda LGA, Ibadan, Oyo State, Nigeria. He is a qualified Mechanical Engineer by Profession and an experienced and seasoned Creative Business Consultant, Trainer and Investor, especially in Agro Business Creation, Development and Management. He Organise and Coordinate various Vocational Training and Skill Acquisition Programmes.

He is married and blessed with children. He is a graduate of Mechanical Engineering (Craft and Production Option) at Dele College of Technology, Ondo, -DECOTECH 1992 Also as a Part-time student studied and graduated with HND in Agricultural Engineering (Production Option) at Federal Polytechnic, Ado Ekiti >1998].

As a Skilful Engineer, he worked as The Production Manager –Makstech Industries and Engineering Services Ltd, Ilesa,-1994 and later as The Factory Manager –Art Jewelleries Ltd. Ibadan-1999). Also, he served as The Head of Department (Science Group) at Horlicks Home Tutors, Ibadan-2002).
With great passion, skill and vision for human resources development and youth empowerment, he instigated youths/adults skill acquisition and wealth creation/business seminars in various local churches in order to promote self-reliance and self-employment options among the uneducated and unemployed. The vision was also to encourage potential investors to diversify into Food and Livestock production.
He later worked with Quantum Projects Ltd, PH. as Field Trainer/Team Leader (Skill Acquisition -Fish & Snail Farming/Food Processing, Preservation & Packaging Class) for Grass-root Youths and Women Empowerment Scheme in Rural/Urban Areas of the South-South Region, a programme sponsored by the NDDC –Niger Delta Development Commission -2007).
He joined Africa Pride Integrated Farms Ltd, Port-Harcourt. And worked as the Farm Manager (Fish pond section. -2009)
He initiated The Public Express Business Development Centre, a subsidiary of The Public Express Newspaper Company, Port Harcourt, -A Centre for Creative Business Ideas. -2011.
He was the National ICT/Programme Coordinator –Food Empowerment Programme, powered by Africa Relief Fund Organisation (NGO), Lagos. -2013).
He is a traveller, gifted and seasoned Motivational Speaker on the subject of ‘Principles of Financial Success in Life’. He authored and prepared various Manuals and CD on Livestock Farming Business e.g. Excellent Fish Farmers, Snail farming & Management Principles, 250 Creative Business Ideas, Discovering the Potential in You, etc. He is also a consistent writer of Articles in some Nigeria Publication, a Newspaper Segment popularly known as ‘Student Millionaire Platform’.

As a Business Consultant and Developer with over ten years practical experience in Crops Plantation, Integrated Livestock Farming Business & Training, he has personally set up various Fish farm, Snail Farm, Poultry, Grasscutter, piggery, palm oil production, etc. for both individual and corporate investors.
He is the founder and President of BETTERLIFE FEEDERS Agricultural Cooperative Investment and Credit Society Limited (2015) and Co-founder of BeTTerLife Humanitarian and Empowerment Initiative (NGO -2020) till date, with the vision of alleviating poverty and overcoming the strongholds of poverty in the land through the collective efforts, creative ideas, resources, efforts, skill, information, connection, wisdom, knowledge, fund sourcing for projects/business, financial/food&skill empowerment, Agro training/Investment, crypto currency investment, leverage income principles, focus with commitment, love & unity of purpose, prayers, faith and smart work of all BeTTerLife global family…. Shalom!